Let’s look at a search phrase of interest to plumbers, let’s look at the available Google local SEO traffic for Vaillant Boiler Repair.
- Keyword – Search Volume – CPC
- Vaillant Boiler Repair – 720 – $3.55
- Vaillant Boiler Repair Near Me – 110 – $3.13
- Vaillant Boiler PCB Repair – 90 – $2.99
- Vaillant Boiler Repairs Harrow – 40 – $0
- Vaillant One Off Boiler Repair – 30 – $1.78
- Vaillant Boiler Repair East London – 20 – $0
- Repair Vaillant Boiler – 10 – $1.86
- Vaillant Boiler Diverter Valve Repair – 10 – $1.94
- Vaillant Boiler F75 Repair Kit – 10 – $0
- Vaillant Boiler Fixed Price Repair – 10 – $1.89
- Vaillant Boiler Repair Bristol – 10 – $2.27
- Vaillant Boiler Repair London – 10 – $4.58
- Vaillant Boiler Repair Manchester – 10 – $2.65
- Vaillant Boiler Repair North London – 10 – $7.63
- Vaillant Boiler Repair Service – 10 – $3.17
- Vaillant Boiler Repair South London – 10 – $7.52
- Vaillant Boiler Repair Under Warranty – 10 – $3.25
- Vaillant Boiler Repair West London – 10 – $5.72
- Vaillant Boiler Repairs Coventry – 10 – $1.78
- Vaillant Boiler Repairs Manchester – 10 – $3.51
- Vaillant Boiler Repairs Putney – 10 – $0
- Vaillant Boiler Repairs Watford – 10 – $0
- Vaillant Boiler Warranty Repair – 10 – $2.67
- Average Cost For A Vaillant Boiler Repair – 0 – $0
- Boiler Repair Vaillant Essex – 0 – $0
Vaillant Boilers are a popular brand of boiler and no matter how popular a brand is, it’s still going to breakdown requiring a qualified plumber call out to repair it. You can see from the keyword research above in some local areas like Harrow, East London, Bristol, London, Manchester, North London, South London, West London, Coventry, Putney, Watford there’s tends to be around 10 Google.co.uk searches a month.
For a plumber covering all of London there’s at least 100 searches a month looking for Vaillant Boiler Repairs. Depending on how much a boiler repair is worth to a London based plumber, a top 3 Google listing could be well worth the time crafting specific search engine optimised webpages for the above search phrases.
I don’t know how much plumbers charge for boiler repairs, so I’ll guess £150 for an easy boiler repair and £400 for a more complex job.
If an SEO targeted article only generates 8 or 9 visitors a month, ~100 visitors a year, with a 1% conversion rate that’s 1 new Vaillant Boiler Repair job a year.
If you are a Watford based plumber how many hours could you afford to invest in writing an article about Vaillant Boiler Repairs Watford if it generates you one £150 to £400 repair job a year?
Remember the article won’t vanish after year one, you could be generating leads from what you create today for a decade plus, personally I work on a 3 year basis.
Also take into account how Google Local Searches work, search Google for Vaillant Boiler Repair London, Google shows a local London map of businesses covering that service, on the main search page Google shows 3 local businesses.
A London plumber like Pimlico Plumbers is highly unlikely to be listed in that top 3 if they don’t have Vaillant Boiler Repair referenced as a service offered on their website.
London based Pimlico Plumbers mentions fitting new Vaillant Boilers and Repairing Boilers in general (including Vaillant Boilers), BUT out of their 6,000 page website not a single article is about the specific service of “Vaillant Boiler Repair” let alone “Vaillant Boiler Repair London”:
site:https://www.pimlicoplumbers.com "Vaillant Boiler Repair"
Pop the above line of text (it’s a Google site: search) in a Google search and it searches the entire pimlicoplumbers.com domain for the exact phrase “Vaillant Boiler Repair“, you can see as of March 2020, No results found for site:https://www.pimlicoplumbers.com “Vaillant Boiler Repair”, but lists 33 general results where the three words are present on a Pimlico Plumbers webpage (these aren’t targeted enough).
The webpage you are one now is more SEO targeted at that service than any Pimlico Plumber article is, if this article was on the Pimlico website it would probably rank top 5 in Google for the Vaillant Boiler Repair search and other related searches.
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