Comment on Web Consultancy by SEO Gold Coast Services.

I checked the Google cache (cache dated March 13th) of your About US page and see your telephone number was wrong, had a 94 instead of 92 in two locations!

Are you saying Web Consultancy Group Ltd modified the telephone number just before you switched hosting from them?

If so that’s really shady for a web design company! That’s website sabotage, Wow!!!

Have you considered the small claims court for the over paid invoice to Web Consultancy Group Ltd? If they don’t pay you back find other sites discussing their business and do what you’ve done here, make a comment: there’s lots of webpages with Web Consultancy Group Ltd reviews.

When I wrote “Basically if I owned any of these websites, I’d delete them and start again, they are pants!” that’s from the perspective of a web developer who has worked on websites for almost 20 years, not the site is dangerous per se and needs deleting.

There’s the old version of Jquery running which might mean the site is vulnerable to hacking (a LOT of sites use out of date vulnerable versions of Jquery, most don’t get hacked), but that should be an easy 5 minute fix by either removing or updating Jquery.

I don’t offer web design services, (only offer SEO services which wouldn’t be of any use to your business, low ROI) but if I did offer web design I’d start again.

The site isn’t even running on https (no SSL certificate) which should have been sorted when they installed WordPress etc…, today you can even get free SSL certificates from Let’s Encrypt which only takes an hour to convert a large site from http to https, Web Consultancy Group should have by default offered this since they were hosting the domain on their servers!

You only have 7 pages indexed in Google, to see what’s indexed search Google with the next line, replacing my https://seo-gold.com/ domain with yours.

site:https://seo-gold.com/

That’s a Google site search, lists every webpage Google has indexed. For my SEO Gold domain there’s 370 webpages indexed, in comparison your domain there’s 7 webpages. This means there’s a few hundred possible webpages on my site which could generate Google traffic, yours has 7.

Home Page
Contact Us
About Us
Products
Accreditations / Certifications / Declarations
An untitled PDF file (related to Accreditations / Certifications / Declarations)
A Sitemap

There’s two more PDF files Google hasn’t indexed.

This is as basic as a business website gets: as a business you exist online.

From an SEO perspective there’s only two webpages with potential traffic value, home page and the products page and neither are search engine optimized for anything (they won’t gain much Google traffic).

This is from MY perspective as an SEO consultant looking to pull in lots of traffic, not your perspective.

Since you aren’t looking to build a larger website to attract search engine visitors which convert to customers the site is more like a static brochure or online business card for new and current customers just in case they look you up online.

For that sort of thing the site is OK and only needs relatively minor fixes like updating Jquery and adding some images to support the content for branding purposes.

Since you have a fully working version of WordPress installed (WordPress is awesome) and it’s really easy to modify/create new content. I would suggest either you or a staff member takes control of the site content creation/modification and learn the basics of using WordPress (it’s easy).

Take your “About Us” page. As a starting point it’s OK, but it doesn’t sell your brand etc… Says you’ve been active since 1983 and have “worked with many of the world’s leading engineering companies”, but doesn’t list any: if you’ve worked with leading companies that suggests you are trusted in the industry. Brag about it, who have you worked with, what did you make them, why are you awesome???

If a new contact checked out that page from your business card or an advert would that information be enough to persuade them to pick up the phone to work with you?

Add a few relevant company images, people working on a project etc… it’s easy with WordPress.

Log in to your WordPress Dashboard and on the left Menu click the “Pages” link, here it will list most of your current content available to edit. Find the “About Us” page and click the “Edit” link to give access to the About Us pages content. Modify the text content to convert a lead to pick up the phone.

Add an image or two which supports your brand directly into the About Us content. To do this select the location in the content where you want an image and click the “Add Media” button to upload an image.

There’s loads of WordPress video tutorials about this, it is not difficult to create/modify content with WordPress.

If it were me with your approach and low level of web skills I’d be creating a WordPress Post (on the left menu click “Posts” > “Add New” – try it, if it goes wrong you can delete it easily) for every new project you are working on.

Take lots of photos (use the best), do a lot of name dropping, show how busy you are, show how great your product/service is mostly in images or even short 30 seconds to 1 minute videos (upload to YouTube and embed in WordPress: it’s easy to do).

Simple articles saying you are building something for company X which will be used for ABC with images showing progress and why your product was the best choice for the project is something which makes a business more accessible online and should increase conversion as your potential clients check you out online and see who you are.

Try to say something nice about who you are building the product for and link to their website. They will be happy to see the positive feedback and free online promotion and will be more likely to use you again.

Based on what you’ve said your goal should be to convert those who hit the site to pick up the phone and it doesn’t do that right now.

Good luck with Web Consultancy Group Ltd, that web design company really does suck!

David

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