Below is a simple Twitter growth marketing auto Tweet hack that’s suitable for some Twitter accounts (not all).
The site does have a passive income stream (AdSense for example), so it’s important, but there’s only so many hours in the day and with political sites they have to be kept current with lots of new content. For example I was active on the site every day during the UK 2010 general election and on election day there was so much traffic my high end dedicated server went down for hours: the sites logs were corrupted, but it was at least a quarter of a million visitors that day!
The Twitter account was setup to keep Tweeting the old articles (via a WordPress plugin) and this was resulting in a very low Twitter engagement, the content was out of date/stale.
As you can see in the Twitter Analytics screenshot below for July 2017 the account attracted less than 1,000 Tweet impressions and 250 new followers.
Not particularly impressive.
Auto Tweet Using FeedBurner RSS Feeds Growth Hack
Was time to use a free** automated growth hack technique, setup a few Google FeedBurner RSS Feeds to automate political news Tweets. This works for a politics Twitter account, there’s plenty of news sites with political RSS news feeds.
** Plenty of Twitter services can auto Tweet RSS feeds, but they tend to charge for the service, limit the number of auto Tweets and even link the feeds through their own site: you can’t track feed engagement easily, with FeedBurner feeds you have your own analytics data. There’s also the significant risk of the Twitter service being discontinued: seems to be the future of most Twitter services I’ve used!
Below is just one of a set of new Google FeedBurner RSS feeds I’m using on the old politics Twitter account.
FeedBurner has an option to automatically Tweet new feed items, so was a simple case of linking the new FeedBurner Feeds to the Politics Twitter account.
Takes a few minutes to setup a new FeedBurner feed, but after the setup it’s all automated.
Every time a new politically relevant news item is added to various news sites they are automatically added to one of my FeedBurner RSS feeds which auto share the link to Twitter with the #HashTag #Politics.
A couple of weeks later and the Twitter growth hack has had a significant impact on Twitter impressions etc…
On Twitter impressions alone it’s a growth of over 180 times comparing July 2017 to August 2017 and the growth hack has only been running a couple of weeks!
A couple of days into September and Twitter growth continues to increase.
Really cool Twitter growth hack and it’s completely free with no limitations.