Google Appends the Site Name or Brand Name to Title Tags

Google Appends the Site Name or Brand Name to Title Tags

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Google automatically appends the brand name (with the format “ – SEO Gold“) to this domains SERPs when there is space (when title tags are short).

Since there’s not a lot of search engine traffic related to SEO Gold SERPs and Google appends the brand name to the end of title tags when there’s space, there’s no compelling reason to include it as part of most webpages title tags.

Therefore the vast majority of this websites titles tags use the simple format of:

<title>Title of the Article Which Targeting a Phrase or Two</title>

Conversely if SEO Gold was a huge brand name like Amazon, Google, Coca Coal, Puma etc… brand names the majority of people already know OR I was building a brand presence for SEO Gold it makes sense to include the brand name at the end of title tags.

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