Comment on Title Tag SEO Tutorial by David Law.
Treat every page of your site as an island, if a page is about a mortgage calculator then the perfect SEO title for the Mortgage Calculator SERP is very simple it’s
If on another page of the same site is about UK Mortgage Brokers the perfect SEO title is
UK Mortgage Brokers
It really is that simple to determine a perfect SEO title when a page is targeting one main SERP (if there’s multiple SERPs, little more difficult, but same idea).
What you should avoid are titles like:
Name Of Site : UK Mortgage Brokers
www.urlofsite.com : UK Mortgage Brokers
Name Of Site Page 1
www.urlofsite.com Page 1
How I Spent My Monday Afternoon
Or a derivative of the above-
Name Of Site : How I Spent My Monday Afternoon – Name Of Site
Or worse of all the titles
Nothing whatsoever, no title tag!!
The above titles waste valuable title tag real estate. The title is so important, so don’t waste it on pointless words that add nothing to your pages SEO or to a potential visitor clicking your link on a Google search result.
This doesn’t mean you can’t add an extra word or three for sales reasons or to aim for some secondary SERPs, after all you want people to click on your pages in a Google SERP, if your page is about Cars the best title would be
From an SEO perspective, but from a click thru/sales point of view that doesn’t tell a perspective visitor what they are going to get. So you might need to qualify your keywords-
Cars for Women
That said you’ll find most times when you do this you should have been more realistic in your keyword choice in the first place. So you want the Cars SERP, but realistically your site isn’t going to be in the top 10 for that really hard SERP, so aim for easier SERPs to start with (like the ones above).
If you ever get a site so popular it might compete for these super tough search phrases then you could try aiming higher. But most of us are going to have to settle for the easier SERPs.
Don’t worry though, I’ve found you can get far more traffic from the easy SERPs than the really hard SERPs (SEO long tail) and for far less SEO effort.