Comment on What is a Title Tag? by SEO Gold Coast Services.

Hmm, good catch there Devin.

When I changed the directory layout of the site I was meant to re add the SEO Tutorial part, but apparently forgot :-)

Now the reason I forgot is the CMS that creates this site uses the title of an article for the file name. So had I added the SEO Tutorial part in the 1st place (when I made the directory structure change) the URL would have been-

Which gives seo-tutorial twice!

So what I was meant to do (the bit I forgot) was create the page with the title “Title Optimization” which creates the URL-

And the add in the “SEO Tutorial” part afterwards which because of how the CMS works will not then change the URL.

In my defense I manage over 100 sites with millions of pages, that’s my excuse and I’m sticking to it :-)

Fixed now, so thanks for noticing.


2014 update: I’ve changed things again, the SEO gold site started as a static HTML site (before I used WordPress), it’s gone through a lot of changes over the years.

I deleted this part of the title tag tutorial:

Visitor Needs vs. Search Engine Optimization

As with all aspects of web site design don’t forget your visitors needs, some keyword phrases aren’t descriptive enough to use alone as a title tag, what you put in the title element is the text searches will see when they see a listing for your page in a Search Engines Results Pages (SERPs).

If it doesn’t appeal to your potential visitors they will not click through to your sites listing from Google! This is precisely why the title tag of this page is SEO Tutorial – Title Optimization and not just Title Optimization. The former (SEO Tutorial – Title Optimization) tells a potential visitor this page is part of an SEO Tutorial, the latter (Title Optimization) does not.

Quick SEO Tip – note above how rather than writing “The former tells a potential visitor this page is part of a Tutorial, the latter does not.” we added the important keywords “SEO Tutorial – Title Optimization”, “SEO” and “Title Optimization”. Being long winded is a prerequisite to good SEO copywriting!

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