Comment on Stallion WordPress SEO Plugin by SEO Gold Coast Services.

The WordPress SEO plugins you are looking at are not capable of adding much SEO improvements to a site because they don’t change the theme template files beyond the title element (title tag) and meta tags.

Appreciate you won’t understand much about SEO, what the WordPress SEO plugins do is change two things. They change your title element (title tag) from

“Name of Site : Title of Post” – this is how most WordPress themes present your title tag.

to

“Title of Post : Name of Site” – this is barely an improvement over the defaults.

or

“Title of Post” – this is a good SEO title tag and should be the default for any WordPress SEO theme.
Having a good SEO title is very important SEO wise.

The second thing they change is add a meta description tag to a page that can increase the click through rate from a Google search result. The meta description tag does not increase a pages ranking (if your site is number 3 for a SERP today it will still be 3 after adding an awesome meta description tag), it’s like an ad for the page, if you write good ad copy and Google uses it (doesn’t have to use it) on a search result it MIGHT increase the number of clicks (then again it could reduce CTR if you write crap ad copy).

Although Stallion has an option to have an ad like meta description I turn it off on my sites, I’m not very good at writing ads so leave it to Google to decide on the descriptions they use: I have tens of thousands of pages indexed in Google, don’t have the time to write meta descriptions for them all anyway!

Everything else the WordPress SEO plugins do is either not SEO or SEO damaging. For example it’s nice having an easy way to add Google analytics code to a WordPress site, but it’s not an SEO feature because it doesn’t increase rankings.

The WordPress SEO plugins also add noindex and nofollow code to sites which is very SEO damaging, if you do not understand SEO enough to know not to add this code you shouldn’t be using these plugins. The Stallion WordPress SEO plugin does the equivalent of nofollow without the SEO damage.

What these WordPress SEO plugins don’t do is fix the SEO mistakes of WordPress core like adding nofollow links to comments and your login pages (Stallion theme fixes these SEO issues) or the SEO mistakes added to the theme. Most WordPress themes for example are rubbish SEO wise, had a quick look at your site and the theme is poorly SEO’d.
Couple of examples:

Uses “Home” and “Read More, as anchor text (basic SEO mistake)

Wastes headers for non keywords.

Doesn’t use a H1 header on the home page for the name of site (big SEO mistake).

I’m afraid if you want decent WordPress SEO there’s only the Stallion SEO theme that currently covers all the important SEO basics and much more.

David

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