The vast majority of potential customers looking for a plumber online will look on Google for a plumber first, therefore in this instance plumbers should target their online marketing to Google.
It wouldn’t matter if a plumbing business built a huge Twitter following and spent considerable money/time on Twitter marketing, customers are highly unlikely to be searching for a plumber on Twitter.
As an SEO marketing business I have a similar problem, despite having Twitter accounts with tens of thousands of followers, they do NOT generate enough potential customer interest in SEO marketing services to warrant spending much time/money on Twitter marketing.
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