Skegness Electricians SEO

The Skegness Electricians Google search is a typical local SEO result, right at the top we have the obligatory Google paid results followed by directory listings: Yelp, Yell & MyBuilder.

It’s not until the 5th organic search result do we find an actual electricians business website: Hallsgate Lincs!

Yelp, Yell and MyBuilder are well known brands with a decent amount of off-site SEO (they have a lot of backlinks), for a local business to compete against these brands is possible with much better on-site SEO (the local businesses sites content) and better SEO targeting.

Yelp, Yell and MyBuilder are targeting ALL local areas not just Skegness, so though they have a LOT of off-site SEO it’s spread thin. If a local Skegness electrician can target their overall optimisation better than the directories they can break into the top 3.

Basically the directories want all these Google SERPs:

London Electricians
Scunthorpe Electricians
Grimsby Electricians
Lincoln Electricians
Horncastle Electricians
Skegness Electricians
Brighton Electricians
Boston Electricians
Newcastle Electricians
Glasgow Electricians
and thousands more…

A local electrician might want these Google SERPs:

Skegness Electricians
Boston Electricians
Grimsby Electricians
Lincoln Electricians
Horncastle Electricians

It’s all about focusing what you have for maximum local SEO results.

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