Skegness Electricians Google SEO

Skegness Electricians Google SEO

The Skegness Electricians Google search is a typical local SEO result, right at the top we have the obligatory Google paid results followed by directory listings: Yelp, Yell & MyBuilder.

It’s not until the 5th organic search result do we find an actual electricians business website: Hallsgate Lincs!

Yelp, Yell and MyBuilder are well known brands with a decent amount of off-site SEO (they have a lot of backlinks), for a local business to compete against these brands is possible with much better on-site SEO (the local businesses sites content) and better SEO targeting.

Yelp, Yell and MyBuilder are targeting ALL local areas not just Skegness, so though they have a LOT of off-site SEO it’s spread thin. If a local Skegness electrician can target their overall optimisation better than the directories they can break into the top 3.

Basically the directories want all these Google SERPs:

  • London Electricians
  • Scunthorpe Electricians
  • Grimsby Electricians
  • Lincoln Electricians
  • Horncastle Electricians
  • Skegness Electricians
  • Brighton Electricians
  • Boston Electricians
  • Newcastle Electricians
  • Glasgow Electricians
  • and thousands more…

A local electrician might want these Google SERPs:

  • Skegness Electricians
  • Boston Electricians
  • Grimsby Electricians
  • Lincoln Electricians
  • Horncastle Electricians

It’s all about focusing what you have for maximum local SEO results.

Continue Reading Skegness Electricians: Local SEO Case Study