I’m reviewing the SEO of a local Skegness Electricians website, the URL is http://www.hallgatelincs.com/, here we have our first significant SEO mistake.
When I go to the Hallgate Lincs website from a Google search for Skegness Electricians it takes me to the INSECURE HTTP version of the domain.
A secure httpS URL (note the S) is not only a Google ranking factor, but also adds trust for customers. Even if your business website doesn’t need to be secure, it should still be secure.
The lack of a secure HTTPS website is an SEO and branding mistake.
If your business domain lacks an SSL certificate, to customers it ‘feels’ less trustworthy and Google ranks it a little lower vs if it were secure.
See my Moving a WordPress Site from HTTP to HTTPS SEO Guide, it’s WordPress focused, but still covers the sort of changes any website needs to make to move from http to https.
Continue Reading Skegness Electricians: Local SEO Case Study