Hallgate Lincs Ltd from Skegness is an NICEIC approved electrical contractor offering commercial, industrial, domestic and leisure electrical services in and around the Lincolnshire area.
Unit 1, Nigel Court
Telephone: 01754 762857
It’s important for local electricians to specifically list the local areas covered on their websites so Google can rank them in the relevant local areas.
Obviously Hallgate Lincs will offer electricians services in Skegness, but it wasn’t obvious where else they covered, do they cover Boston, Spilsby, Grimsby and the entire Lincolnshire area or are they fully nationwide or a subset of the UK like Lincolnshire and Nottinghamshire?
This should be covered on the Hallgate Lincs website, there should be at a bare minimum one webpage with a list of all the areas covered, but Hallgate doesn’t have a webpage like this, the only information I could find about areas covered was in the footer of some (not all) webpages:
2018 Hallgate Lincs Ltd – NICEIC registered Electrical Company offering a wide range of services in a variety of sectors
We provide our services in Lincolnshire, Nottingham, Leicester and across the UK.
To those who don’t understand Google SEO this might seem enough information, but it isn’t. I offer SEO services theoretically worldwide (limited by language: I’m only fluent in English and couldn’t work on say a Chinese website), even though I can work with any online business I still have to list the locations I want to cover.
For example if I want to work with a plumber and electrician in London, that means I need to target Plumbers SEO London and Electricians SEO London otherwise I won’t generate any Google traffic from those search phrases.
Hallgate appears to be a reasonably sized electricians business, there’s a photo of the staff on the homepage and they have at least 19 employees. Their website should be much bigger and list in detail the electrical services offered and SPECIFICALLY where those services are offered. It’s a lot of work to do this well, could mean several webpages just to cover the Skegness area, several more for the Boston area etc… it’s a never ending process, keep adding more areas and electricians services until there’s none left.
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