You can see in the screenshot above the page https://www.silkstream.net/blog/2014/07/content-is-king-bill-gates-1996.html is currently (February 5th 2018) ranked number 1 in Google.
If it’s ranked high just because of the content you would expect it to be awesome content.
The article is titled “Content is King – Bill Gates, 1996” and references a Bill Gates essay from 1996 which used to be on the Microsoft website. It takes little quotes from the Bill Gates article and builds an argument around them that content is important in marketing: nothing wrong with this approach, I found myself nodding along as I read it (I agreed with most of it), but I don’t think it’s great content.
Continue Reading SEO Myth : Content is King