Google Confers No Direct Search Engine Ranking Benefit from Meta Tags

Google Confers No Direct Search Engine Ranking Benefit from Meta Tags

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Today the vast majority of meta tags are worthless (Google never used the meta keywords tag) and those that are still considered by search engines aren’t worth that much. Google confers NO DIRECT search engine RANKING benefit from any meta tags, so if you expect a high Google ranking from perfectly optimised keywords in your meta tags, don’t hold your breath.

SEO Caveat: Don’t mistake the above to mean the Title Tag (which isn’t a meta tag) has no value, the title tag is probably THE most important on-page SEO factor to get right.

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