Meta tags were a great idea, but there was nothing stopping webmasters keyword stuffing or spamdexing them with irrelevant high traffic keywords. Which of course they did with enthusiasm: Disney porn was a high traffic niche in the 90s!
Google confers NO DIRECT search engine RANKING benefit from any meta tags, so if you expect a high Google ranking from perfectly optimised keywords in your meta tags, don’t hold your breath.
SEO Caveat: Don’t mistake the above to mean the Title Tag (which isn’t a meta tag) has no value, the title tag is probably THE most important on-page SEO factor to get right.
Continue Reading Meta Tags SEO