Do not assume just because big brands like Amazon use the meta keywords tag they have an impact on SERPs. Amazon has ALWAYS used the meta keywords tag, their SEO ‘experts’ will be too scared to remove them!
You might have already noticed I do NOT use the keywords meta tag on this site, that’s because the keywords meta tag has ZERO SEO ranking value. Google for example has ALWAYS ignored this meta tags content, it’s a complete waste of time including one, but this is the format:
<meta name="keywords" content="Meta Keywords Tag : Google, ignores, the, keywords meta tag, don't, even, bother, adding, meta keywords">
If you add a meta keywords tag in 2020 you do not understand even basic Google SEO, do not waste time creating keywords meta tags.
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