Domain Name SEO Benefits
When other webmasters link to a site they’ll tend to either use the name of the site “Books to Read” or the domain URL of the site “https://books-to-read.com” as anchor text, the first example is exact match, the URL version includes exact match (Google reads it as “https books to read com” – search for this in Google).
“books-to-read.com” isn’t exactly a business domain name, if it was and I was creating a new business and branding mattered I might have gone for an SEO domain name like amazon-books-to-read.tld and name the business “Amazon Books to Read” or “Amazon Books”**
**This is just an example, since there’s already a book business called Amazon I wouldn’t use the above example (trademark issues), but as a hypothetical example it’s a good one for businesses who want a good SEO domain whilst still include branding: if you have an enormous branding budget like Amazon has you don’t have to worry as much about the URL.
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