Zeus Thrones sounds great for a company selling high quality toilets, but it’s not going to help potential online customers find your products in Google. Unless you have a large budget for brand building, potential customers won’t know your site even exists!
If you have a site about traditional toilets for example a good business name (for optimization reasons) would be Traditional Toilets or Toilets and the domain name would be traditional-toilets.tld or toilets.tld respectively.
There are other considerations to take into account when choosing a business and domain name including branding and of course available domain names, so compromises have to be made. For example when deciding on a business name and domain name for a traditional toilets web site you might choose something like:
Business Name: Zeus Thrones Toilets
This gives a balance between a good SEO domain name (toilets.tld) and a brandable business name (Zeus Thrones).
The balance being on search engines it’s clear the domain has something to do with toilets. On branding Zeus Thrones is a memorable/amusing name for a mundane product!
Zeus Thrones traditional toilets, a WC fit for a King :-)
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