Most reading this won’t have heard of image maps.
An image map is where you map links within an image via coordinates. Using this HTML technique you can use one image for multiple links, but Google ignores the links within image maps so they are anti-SEO.
The Amazon.com home page has around 15 image map links, the web designer has added alt text (alt text is important to normal linked images like the image below) to some of them, left others blank (that’s inconsistent SEO).
If you do use image maps for important links make sure there’s an alternative version of the links Google etc… can spider/index, otherwise part of your site might be hidden to Google: if there’s no links to a webpage, how does Google find it?
Continue Reading Amazon Website SEO Review