Amazon SEO Mistakes

Amazon SEO Mistakes

Way down the HTML code (quite a bit down) we have the title tag, meta description tag and meta keywords tag HTML code for Amazon’s home page.

We see several SEO mistakes here!

The meta keywords tag is completely ignored by Google, all these keywords are ignored:

<meta name="keywords" content="Amazon,, Books, Online Shopping, Book Store, Magazine, Subscription, Music, CDs, DVDs, Videos, Electronics, Video Games, Computers, Cell Phones, Toys, Games, Apparel, Accessories, Shoes, Jewelry, Watches, Office Products, Sports & Outdoors, Sporting Goods, Baby Products, Health, Personal Care, Beauty, Home, Garden, Bed & Bath, Furniture, Tools, Hardware, Vacuums, Outdoor Living, Automotive Parts, Pet Supplies, Broadband, DSL"/>

This used to work in the 90s (though not with Google), websites would stuff their meta keywords tags with huge lists of keywords. Those who are ahead of the SEO curve don’t use the meta keywords tag at all, not worked in years.

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