Amazon Google Search Result
This is what Amazons Google search for Amazon looks like.
Would you be happy to pay money for the above as ad copy that is meant to convert to clicks?
I don’t like the description, it doesn’t make a user want to go to Amazon because of the description.
My guess is since Amazon is a huge brand few people even read the home page Amazon description and would click the Amazon result if the description said “Click this if you are an idiot”.
We Google Amazon rather than typing https://www. etc… in the browser.
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