Sent Jeff Bezos who is the CEO of Amazon the following email. Obviously didn’t expect a reply from the Amazon CEO, but was interested to see what would happen (seriously expected to be pretty much ignored).
Note: Sent this early in the morning, was having problems sleeping, was something to fill 15 minutes (it’s almost 2am as I write this comment, I don’t sleep much :-(
Sent: Friday, December 05, 2014 5:53 AM
To: Bezos, Jeff
Subject: Why Does Amazon.com use Ancient SEO Techniques
Hoping you’ll send this on to your SEO department with a ? mark.
Your website really irritates me and has irritated me for years.
Don’t get me wrong, I like Amazon, my wife and I have used Amazon for years and trust Amazon. For example a few weeks back we bought a matching set of Christmas jumpers and looks like they’ve gone missing in the post. One message to customer support and within 24hrs we know the money will be refunded, you can’t ask for better than that.
As an Amazon affiliate I’ve helped you sell over $400,000 worth of products over the years, so can’t complain at the $30K+ I made thanks to Amazon.
I like Amazon.
However, as someone who has researched search engine optimization for well over 10 years amazon.com’s SEO irritates me to the core! The SEO is so out of date it’s embarrassing for a business that is online based, is clearly building long term online market share at the expense of short term profits, you’d expect Amazon to be at the forefront of SEO techniques to grab as many Google SERPs as possible.
Ask your main SEO experts why amazon.com still uses the keywords meta tag which hasn’t had ranking value for well over a decade?
Ask them why when searching for the word Amazon in Google the result has the description:
Online retailer of books, movies, music and games along with electronics, toys, apparel, sports, tools, groceries and general home and garden items. Region 1 …
which is the DMOZ description from
http://www.dmoz.org/Shopping/General_Merchandise/Major_Retailers/ (Update: DMOZ no longer exists).
Why are your SEO experts allowing DMOZ to set the meta description and not blocking the DMOZ description and setting a better description your best ad writers wrote?
Want more SEO questions send them to https://seo-gold.com/seo-check/ and ask them why are they making so many basic SEO mistakes that’s going to have an impact on Google search results and cost you lost sales?
Have a good Christmas.
David Law : Happy Amazon customer, irritated SEO expert
Got a Response 3-4 days later
I’m Becky Saari of Amazon.com’s Executive Customer Relations team. Jeff Bezos received your email and asked me to respond on his behalf.
I appreciate your feedback regarding the optimization of Amazon.com’s search engine. Feedback like yours is valuable in helping us continue to improve our website and provide the best service possible for our customers. I’ve passed your message along to our Development team – I know they take feedback like yours very seriously, and will appreciate the educated perspective you’ve provided.
I’m also very happy to hear about the positive experiences you’ve had shopping with Amazon.com. Thank you for your continued loyalty, David. Please feel free to contact me by replying to this email if I can help further.
Executive Customer Relations
Obviously read my email, so not a 100% canned response. Didn’t expect more than the above, Becky Saari didn’t have a clue what I was talking about, she thinks I was referring to the Amazon internal search engine :-) I also know they have inhouse SEO managers (quite a lot of them), so sounds like it’s been forwarded to the wrong department (assuming it was forwarded), so not exactly gone to the right people at Amazon.
I’d bet good money 3 months from now Amazon.com still uses awful on-site SEO.
Would be interesting to understand why Amazon is failing on these basic SEO points?
I wonder if it’s a case none of their SEO experts (or to be more accurate SEO managers: the fact they still use meta keywords tags means they aren’t experts) dare step up and remove the meta keywords tags?
Must be hard working for a huge billion dollar company and being willing to put your neck on the chopping board. If any Amazon SEO managers read this, go do the basic SEO research you are paid a lot of money to do and step the feck up and at least remove the meta keywords tags.
I could not imagine working in an environment where I was so scared about my job I couldn’t make such a safe change: removing the meta keywords tag won’t cause the sky to fall Chicken Licken.
I can see the conversation now:
SEO manager with half a brain: “I’m removing the meta keywords tags“.
Senior SEO manager: “Why, it will damage Amazon’s Google rankings!”.
SEO manager with half a brain: “No it won’t, Google doesn’t use the meta keywords tags, hasn’t for years”.
Senior SEO manager: “Amazon has had meta keyword since day one and all our competition does as well, I’m not going to be the one held responsible if it goes wrong, leave it as it is”.
SEO manager with half a brain: “Erm, but, erm….”
I wonder if they still submit Amazon to Google :-) I was joking, but you never know!!!
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