Amazon USA Website in Google

Amazon USA Website in Google

Note how the title tag is truncated by Google to “Amazon.com: Online Shopping for Electronics, Apparel, Computers…”.

Google used to truncate title tags at a specific character length, but currently it truncates to fit on one line: that could be anywhere between 50 and over 100 characters. Some characters take up more space than others, you can fit a lot more lower case l or 1 vs ‘fat’ letters like upper case W and M.

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