Below are quick pearls of SEO Wisdom and Search Engine Optimization Tips.
You will find the SEO tips below on various SEO articles within this site.
SEO Wisdom: If SEO was Easy I wouldn’t Charge so Much Money for SEO Advice
If SEO was easy I wouldn’t charge so much money for SEO advice.
SEO Tip: Risks of Selling Backlinks!
It takes years of hard work building up websites worth selling backlinks from, takes Google 5 minutes to penalize an entire domain linked to selling backlinks! Years of hard work can be lost overnight!!!
SEO Wisdom: Hire New Staff Members to Perform Search Engine Marketing Tasks
I’m sure many business owners find themselves in the unenviable position of having to hire new staff members to perform Search Engine Marketing tasks they have little understanding of.
SEO Tip: SEO Anatomy of a Text Link
<a href="https://example.com/" title="Title Attribute">Anchor Text</a>
Anchor Text = Very Important to Google.
Title Attribute Text = Ignored by Google.
Everything within title=”keywords here” is ignored by Google.
SEO Wisdom: Meta Tags SEO Value
There used to be a time when the contents of a webpages Meta Tags were very important to search engine rankings, it was around about the same time the Berlin Wall was still standing!
SEO Wisdom: Always Remember When Dealing With Performance SEO it’s About Balance
Always remember when dealing with performance SEO it’s about balance. You could spend months fixing an SEO issue which will have very little impact on actual Google rankings, always ask is this a good use of my time/money?
SEO Tip: Long Title Tags are Truncated by Google
Long title tags are truncated by Google when they exceed a specific number of pixels, but this does not mean Google ignores the truncated keywords. Google uses the entire title tag towards a webpages SERPs, even if the title is 50 keywords long!
SEO Wisdom: Money in Brand SEO
Never assume because a big brand ranks high in Google it’s because their webmaster understand SEO, just like MONEY is a major factor in brand marketing, it can be a major factor in a brands SEO.
SEO Wisdom: XML Sitemaps Can Play an Important Role in Search Engine Optimization
XML sitemaps can play an important role in search engine optimization, but they do NOT directly improve Google rankings/SERPs.
SEO Tip: Meta Tags Have No Google SEO Ranking Value
If a webpage is ranked 5 in Google today, NOTHING you do to the meta description tag or the meta keywords tag will result in a better Google ranking tomorrow.
SEO Wisdom: Anchor Text Importance in SEO
Google and other search engines weight their Search Engine Results Pages (SERPs) ** towards the anchor text of links to a webpage.
SEO Tip: There are No Degree Level SEO Training Courses
There are no degree level SEO training courses, in fact ALL Search Engine Optimization certification/qualifications are from businesses who have made the training course and certification up.
SEO Wisdom: Title Tags are VERY Important to Google SEO Rankings
The title tag is found within the HEAD section of the HTML of web pages and is very important to Google SEO rankings.
SEO Tip: How to Choose Internal Webpages to Link to for SEO Gain
1. Choose a “Relevant Phrase to Link From”.
2. Perform a Google site: search with the following format
site:https://seo-gold.com/ "Relevant Phrase to Link From"
3. Choose one of the relevant webpages to link to.
SEO Wisdom: Buying Backlinks
Buying backlinks, text links, text link ads or whatever you want to call them (buying links) is a touchy subject in the SEO community and Google considers it black hat SEO: buying links for SEO gain is gaming Google.
SEO Wisdom: Does Google Use Meta Keywords?
Meta tags were a great idea, but there was nothing stopping webmasters keyword stuffing or spamdexing them with irrelevant high traffic keywords. Which of course they did with enthusiasm: Disney porn was a high traffic niche in the 90s!
SEO Wisdom: Dumb People Say SEO is Dead!
It is really annoying as an SEO consultant with over 15 years experience researching Google SEO to hear dumb people say SEO is Dead!
SEO Wisdom: Miserable Failure GoogleBomb and Anchor Text
A US Presidents biography page fell victim to the Miserable Failure Googlebomb in 2003, the page did not include the words Miserable or Failure, yet years after the Google bombing it was still number 1 in Google showing the SEO power of anchor text.
SEO Tip: Gaining Links isn’t Rocket Science
Gaining links isn’t rocket science, the majority of users online don’t care about or understand SEO, when they see something they like they link to it.
SEO Wisdom: Anchor Text Declining SEO Value
It is clear anchor text & backlinks in the past was almost always the deciding factor for very hard SERPs. In 2018 this is not as true as it used to be, Google uses so many ranking factors it’s rare to find the ONE thing responsible for a great hard SERP.
SEO Tip: Meta Description Tag Has No Direct SEO Value
The meta description tag has no DIRECT SEO value, whether you add one or not will have no impact on the actual position a webpage ranks. Since they have no direct SEO benefit there’s nothing to be gained from keyword stuffing them!
SEO Wisdom: Business Sites with SEO Marketing Mistakes
I regularly SEO review websites: usually I look at a business site & tut loudly to myself at the large number of marketing mistakes!
SEO Tip: PageSpeed & Performance are Important SEO Ranking Factors
Google considers pagespeed & other website performance factors as an important part of it’s SEO ranking algorithm & there’s an awful LOT to cover.
SEO Wisdom: Google Confers No Direct Search Engine Ranking Benefit from Meta Tags
Google confers NO DIRECT search engine RANKING benefit from any meta tags, so if you expect a high Google ranking from perfectly optimised keywords in your meta tags, don’t hold your breath.
SEO Tip: Competitor Analysis SEO Tip
Don’t make the SEO mistake of copying a competitors on-site SEO verbatim just because they have better rankings, you might copy their SEO mistakes!
On SEO is Dead: Ebooks Spelt the Death of Books, Yet Amazon Sells Millions of Books
On SEO is Dead: Ebooks spelt the death of physical books, & yet Amazon still sells millions of copies of physical books.
SEO Wisdom: Never Blindly Change Content for SEO Reasons
Never blindly change content for SEO reasons without considering the user experience.
SEO Tip: Best Title Tag Length
If a webpage isn’t ranking for anything (no traffic from search engines) consider shortening the title tag length to pass more SEO benefit to fewer keywords or even target an easier long-tail keyword phrase.
SEO Wisdom: Good Luck Hiring Skilled Marketing Professionals with SEO Qualifications
Good luck hiring skilled marketing professionals with SEO qualifications, get it wrong & they could seriously damage your website/brand!
SEO Wisdom: Google Sandbox Definition
The Google Sandbox Effect initial signs were a new website with some good SERPs suddenly loosing them all for no good reason!
SEO Tip: Unless a SERP Has a LOT of Traffic The Aim is Top 3 in Google
Unless a SERP has a LOT of traffic the aim is top 3 in Google, being number 5+ for a SERP means a trickle of Google traffic!
SEO Wisdom: If SEO Were Dead it Means NOTHING a webmaster Does Impacts Google Rankings
SEO means Search Engine Optimization, if SEO were dead it means NOTHING a webmaster does on or off a site has ANY impact on Google Search Engine Rankings.
On SEO is Dead: The invention of Television Meant Radio is Dead
On SEO is Dead: The invention of television meant Radio is Dead, yet there are more radio stations than ever!
SEO Tip: Correlation Does NOT Equal SEO Causation
Amazon pays a lot of money on TV ads to increase brand awareness and Amazon ranks high for many Google searches. Could be argued there’s a correlation between ads and rankings, but no serious SEO consultant would argue TV ads causes high Google rankings!
SEO Wisdom: PageRank is One of Over 200 SEO Ranking Factors Google Uses
PageRank (PR) is just one of over 200 SEO ranking factors Google uses in it’s organic search algorithm.
High PR alone will NOT equal High Google WebPage Rankings.
SEO Tip: Importance of SEO Domain Name Choice
By choosing the correct business name and business domain name it makes the search engine optimization process so much easier.
SEO Wisdom: An XML sitemap is a Way for Googlebot to Crawl a Site
An XML sitemap is nothing more than another way for Googlebot to crawl a site.
SEO Wisdom: SEO is NOT Dead, it’s Evolving
SEO is NOT Dead, it’s evolving and to thrive in the new age of Google SEO we have to adapt to the new normal.
SEO Tip: Google SEO is not Getting Easier!
Register a new domain today, start adding content and it’s going to take about 6-9 months for semi-competitive SERPs and a year for any chance of ranking for competitive SERPs assuming a strong link campaign from day one!
SEO Wisdom: No Evidence Adding URLs to an XML Sitemap Increases Google Rankings
There is no evidence adding a URL to an XML sitemap will increase it’s likelihood of ranking higher in Google long term.
SEO Tip: Advice to Webmasters Using SEO Performance Tools
My advice to webmasters using SEO performance tools is go through your sites results & start with the low hanging fruit.
SEO Wisdom: Google Bans and SEO Penalties
When Google bans a website for using blackhat SEO techniques the algorithm doesn’t care if your mortgage is paid or your kids have a good Christmas!
SEO Myth: Google Can Parse Keywords From ALL Domains
Google Can NOT Parse Keywords from ALL Domains.
The domain “therapistinabox.com” for example.
Will Google parse the domain as
“Therapist in a Box” or “The Rapist in a Box”?
Answer: Neither, it’s parsed as “therapistinabox”.
SEO Tip: Hire Experienced SEO Staff or Expect Mistakes
Hire highly experienced/skilled staff, pay for SEO training or don’t be shocked at simple mistakes & a lack of results.
SEO Wisdom: Set Realistic SEO Goals
Since it’s unlikely a website can rank for a single keyword like “SEO”, it would be a waste of SEO resources (link benefit etc…) to target a webpage at the “SEO” SERP: be realistic with your SEO goals.
SEO Tip: Title Tags Keyword Usage
There is no evidence adding a keyword two or more times to a title tag increases the title tag SEO benefit for that keyword.
SEO Wisdom: SEO Facts and the Google Sandbox Effect
A lot has been written about the so called Google Sandbox Effect in SEO forums over the years, but not much of it is backed by reality or SEO facts, most of it is guesswork.
Blackhat SEO Semi-Hiding Links within Noscript Tags