If a Google users device (mobile phone, Desktop PC etc…) is logged into Google and/or they’ve allowed Google access to their location, the searcher will get local plumbers near me Google results instead of general plumbers near me results.
As a plumber learning SEO it’s very important to understand Google can generate local search results, what you see when searching “Plumbers Near Me” isn’t what a potential customer 10 miles down the road sees.
For example when searching Google for “Plumbers Near Me” from Skegness in Lincolnshire, Google doesn’t list the plumbing directories (Rated People, MyBuilder, Yell etc…) MAIN pages for Plumbers, but the area that’s close to my area which tends to be Boston in Lincolnshire (~20 miles away).
If a user visits those listing they instantly see plumbers from their area (or reasonably close to it).
For example
Rated People https://www.ratedpeople.com/local-plumbers/lincolnshire/boston
Find a local plumber in Boston, Lincolnshire
There are 355 plumbers in Boston, and last month we helped 99454 homeowners get quotes for their home improvement jobs.
First 5 plumbers listed on Rated People…
- DMG plumbing and central heating
- GILLIES PROPERTY SERVICES
- GREAT BRITISH HEATING
- Chris Neacy
- Jeff’s Plumbing & Handyman
MyBuilder https://www.mybuilder.com/plumbers/lincolnshire/boston
Find local Plumbers in Boston, Lincolnshire
Easily find vetted and reviewed local Plumbers. Just post your job to get free quotes from MyBuilder’s Plumbers near you in Boston.
First 5 plumbers listed on MyBuilder…
- CB Plumbing
- F Skinner Plumbing
- crest installations and maintenance services
- WTM Plumbing & Heating Limited
- Vic Martin Plumbing and Heating
Yell https://www.yell.com/s/plumbers-boston.html
Plumbers near Boston
First 5 plumbers listed on Yell…
- Same Day Plumbers – ERG Local Plumbers – Same Day Service, No Call Out Charge (sponsored AKA paid)
- Rightio – Expert Local Plumber, Fast & Reliable – No Call Out Charge (sponsored AKA paid)
- E.R.G Plumbers – ERG LOCAL PLUMBERS – SAME DAY SERVICE NO CALLOUT CHARGE
- Xpress Plumbers – Boston RAPID RESPONSE & NO CALL OUT CHARGE
- Able Group – Boston Plumbers – 24/7 Able Plumbing, Heating & Drains
You can see from the 5 examples from each directory the plumbers listed are very variable. None are replicated between the three directories, also shows there’s a LOT of competition in the Boston area for plumbers and Boston isn’t that big: the Borough of Boston population around 65,000-70,000 people.
Take into account I was in Skegness (20 miles from Boston) when I made the Plumbers Near Me Google search, so if I were looking for a plumber I’d have not been happy with only Boston plumbers and would have narrowed the search. I’d probably search Google for “Plumbers Near Skegness” and go from there.
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