With the increasing influence and change of marketing focus to Internet, we have the usual unsavoury characters arriving on the scene. Where there is money, there is a scam. SMEs are particularly vulnerable to this as most do not have the resources, the time or the knowledge to distinguish a genuine SEO company from the fraudsters.
Let us start at the beginning and explain to the uninitiated what SEO (Search Engine Optimisation) is. Search Engines use a technology known as ‘spiders’ to seek out websites, making a record of the website content and then using their unique algorithm to judge whether or not the content of the website is relevant to the search phrase requested by a web user. Each search engine uses a different algorithm, putting different emphasis and weighting on different factors such as content, word density, meta-tags, usability, together with a range of qualitative and quantitative measurement matrices.
Search Engine Optimisation is a method which improves the visibility of a website within the results pages of free search tools such as Google, Yahoo!, MSN, AOL and so on, by strict compliance to the search engine’s algorithm. SEO actions should enhance the relevance of your website for your chosen keywords/keyphrases, improve usability and therefore increase the relevant traffic to your website.
Here are the telltale signs that should send the alarm bells ringing in your head and therefore avoid falling for one of the many scams that is plaguing SEO industry.