Let’s compare a good Lighthouse result with a not so good one, the home page of the marcuslemonis.com domain.
The screenshot above shows the Lighthouse overview, red indicates significant issues.
For example it took 11 second for “Time to Interactive“.
What this means is a visitor under real world settings (smartphone on a fast 3G network) has to wait 11 seconds before they can even interact (tap links etc…) with the webpage!
There’s plenty of data available that shows users having to wait loses sales, for example Google found 53% of visits are abandoned if a mobile site takes longer than three seconds to load!
Over half your traffic is wasted if it takes over 3 seconds to load and the Marcus Lemonis domain according to Lighthouse takes 11 seconds to be interactive, how much traffic are they losing?
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