Skegness Apartments Review
As you can see from the screenshot from 2014 the Skegness Apartments website had a very old, out of date website design that wasn’t doing them any favours with potential holiday makers looking to rent a holiday flat in Skegness.
As I update this article in January 2020 the website has a new more up to date webdesign, though it has a very limited design.
Rather than upgrading to a CMS like WordPress, Skegness Apartments opted for another custom design which lacks Google Maps and Google Reviews integration: Skegness Apartments has some good Google reviews as well.
They are leaving a lot of potential Skegness relevant traffic on the table by not building a reasonable size website.
The site only has 9 webpages and the title tags are poorly SEO’d.
Below are all 9 title tags:
- Skegness Apartments – Self Catering Holidays in Skegness
- Avon Holiday Apartments in Skegness
- Boulevard Apartments in Skegness
- Skegness Apartments
- Prices for Self Catering Holiday in Skegness at Avon …
- Bookings – Skegness Apartments
- Prices for Self Catering Holiday in Skegness at Avon …
- [PDF]Avon Apartments Booking Form IMPORTANT Cancellation …
- [PDF]Boulevard Apartments Booking Form IMPORTANT …
At best the site is targeting these Skegness SERPs:
Skegness Apartments
Avon Holiday Apartments in Skegness
Self Catering Holidays in Skegness
Holiday Apartments in Skegness
Apartments in Skegness
This is really poor SERP targeting.
Below is a list of 25 phrases suggested when searching for Skegness Apartments, the bold ones should be targeted by this website.
Keyword – Search Volume
Butlins Skegness Gold Apartments – 390
Butlins Skegness Apartments – 320
Butlins Skegness Gold Apartment – 320
Skegness Apartments – 320
Butlins Skegness Silver Apartment – 210
Skegness Holiday Apartments – 210
Butlins Skegness Seaside Apartments – 140
Butlins Apartments Skegness – 110
Butlins Gold Apartment Skegness – 110
Seaside Apartments Butlins Skegness – 110
Butlins Skegness Gold Apartments Map – 90
Butlins Skegness Map Of Apartments – 90
Pier View Apartments Skegness – 90
Apartments To Rent In Skegness – 70
Butlins Standard Apartment Skegness – 50
Coasters Hotel And Holiday Apartments Skegness – 50
Fairground Apartments Skegness Reviews – 50
New Style Silver Apartments Butlins Skegness – 50
Quality Holiday Apartments Skegness – 50
Butlins Skegness Apartments Silver – 40
Coasters Hotel And Apartments Skegness – 40
Coasters Hotel Apartments Skegness – 40
Court Royal Holiday Apartments Skegness – 40
Glenwood Holiday Apartments Skegness – 40
Avon Apartments Skegness – 30
Personally I’d also target the Butlins relevant keyphrases, looking on Google Reviews for Avon Apartments Skegness has mostly good reviews (most are 5/5), I’d be comparing Avon Apartments to Butlins Apartments via a comparison article.
Why would a holiday maker rent an Avon apartment over a Butlins apartment?
Good service?
Price?
Amenities?
etc…
This is how you take advantage of your competitors potential customers. Remember, no one ‘owns’ a search phrase, if you want Butlins customers, write some articles targeting Butlins customers and convince them to use your service instead of Butlins.
Continue Reading Small Business Website Design
Your work is horrific, you can’t design for sh*t and even if you got traffic to your sites which I seriously doubt using 90’s techniques such as keyword stuffing in hyperlinks then nobody is going to enquire because they look like s*it ( see initial point ) Honestly my 9 year old is far better suited to the technicality of design aesthetics you muppet… furthermore get your wife a facejob, anything will do, marmite, kids facepaints, one of the Justin Beiber face masks from Rice Crispies boxes.
Thats without jumping on the ethics bandwagon, a word to be wise, never hire someone who looks to put others down, specifically when they are so far from industry standards themselves.
Final words of advice, it’s a very small town.. sleep easy.
WoW! I critique the old out of date web design of a local Skegness business and James Smith (AKA: fake name) resorts to childish personal insults, why would you do that after writing “a word to be wise, never hire someone who looks to put others down”?
When you wrote “Final words of advice, it’s a very small town.. sleep easy.” was that a veiled threat fake James, sounds like a threat?
You do know it is illegal to threaten people online!
Consider you didn’t even have the intellect to mask your IP address when you made the threatening comment, based on your IP address I can narrow your location down to the street you used to connect to the Internet.
I’ll be sure to pass this information on to the police when I report you for online threatening behavior. What you did is illegal, expect a knock on the door from the police sometime in the near future.
I’ve approved the abusive and threatening comment above so if anything does happen (I have no idea if this is a credible threat or not) it’s online and available for the police to look into. Also if Fake James isn’t completely stupid (s)he will read this and think twice before following through on his threat since (s)he isn’t anonymous.
When a WordPress comment is made the IP address of the commenter is associated with the comment. This gives us the time the comment was made and the IP address of the commenter. If the comment was made by someone who doesn’t understand how to hide their IP address it can link them to a street address (sometimes the house number). With others it requires the police contacting the ISP for who was using the IP at the time, either way it’s possible to track an online threat to a specific address at a specific time. James will be very easy to track down since (s)he made no attempt to mask their IP (their IP isn’t far from where I live).
I can also associate the IP address with access to my site from within the servers log files.
Fake James first visited my site from a Google search with user agent etc… “Mozilla/5.0 (Windows NT 10.0; Win64; x64; rv:74.0) Gecko/20100101 Firefox/74.0”: So we know he was on a Desktop PC running Windows 10 and accessed Google.com using Firefox v74.0.
Interestingly the first webpage visited was https://seo-gold.com/skegness-electricians-local-seo-case-study/hallgate-lincs-electricians-in-skegness-lincolnshire/ then (s)he quickly went to https://seo-gold.com/skegness-electricians-local-seo-case-study/ then after about 15 minutes (presumably after reading the entire article) went to https://seo-gold.com/local-seo-website-design-for-small-businesses/skegness-apartments-website/ where fake James made the above threatening comment.
So looks like fake James searched Google for “hallgate electrical skegness” and was trying to be clever by commenting on a different webpage to what annoyed him/her. This suggests fake James is a the web designer who built the website for Hallgate Lincs rather than the web designer who built the Skegness Apartments website. Or I suppose it could be someone else annoyed at the Hallgate Lincs webpage.
For the record I’m not accusing the web designer of Hallgate Lincs of threatening me online, I’m saying it looks this way. It could be someone else who lives roughly 10 miles from Skegness who wrote the threatening comment. If I’m reading this right I have to say it’s a bit low trying to make it look like it’s the web designer of the Skegness Apartments website making the online threat, you should be ashamed!
David