Skegness Apartments Review

Skegness Apartments Review

As you can see from the screenshot from 2014 the Skegness Apartments website had a very old, out of date website design that wasn’t doing them any favours with potential holiday makers looking to rent a holiday flat in Skegness.

As I update this article in January 2020 the website has a new more up to date webdesign, though it has a very limited design.

Rather than upgrading to a CMS like WordPress, Skegness Apartments opted for another custom design which lacks Google Maps and Google Reviews integration: Skegness Apartments has some good Google reviews as well.

They are leaving a lot of potential Skegness relevant traffic on the table by not building a reasonable size website.

The site only has 9 webpages and the title tags are poorly SEO’d.

Below are all 9 title tags:

  • Skegness Apartments – Self Catering Holidays in Skegness
  • Avon Holiday Apartments in Skegness
  • Boulevard Apartments in Skegness
  • Skegness Apartments
  • Prices for Self Catering Holiday in Skegness at Avon …
  • Bookings – Skegness Apartments
  • Prices for Self Catering Holiday in Skegness at Avon …
  • [PDF]Avon Apartments Booking Form IMPORTANT Cancellation …
  • [PDF]Boulevard Apartments Booking Form IMPORTANT …

At best the site is targeting these Skegness SERPs:

Skegness Apartments
Avon Holiday Apartments in Skegness
Self Catering Holidays in Skegness
Holiday Apartments in Skegness
Apartments in Skegness

This is really poor SERP targeting.

Below is a list of 25 phrases suggested when searching for Skegness Apartments, the bold ones should be targeted by this website.

Keyword – Search Volume
Butlins Skegness Gold Apartments – 390
Butlins Skegness Apartments – 320
Butlins Skegness Gold Apartment – 320
Skegness Apartments – 320
Butlins Skegness Silver Apartment – 210
Skegness Holiday Apartments – 210
Butlins Skegness Seaside Apartments – 140
Butlins Apartments Skegness – 110
Butlins Gold Apartment Skegness – 110
Seaside Apartments Butlins Skegness – 110
Butlins Skegness Gold Apartments Map – 90
Butlins Skegness Map Of Apartments – 90
Pier View Apartments Skegness – 90
Apartments To Rent In Skegness – 70
Butlins Standard Apartment Skegness – 50
Coasters Hotel And Holiday Apartments Skegness – 50
Fairground Apartments Skegness Reviews – 50
New Style Silver Apartments Butlins Skegness – 50
Quality Holiday Apartments Skegness – 50
Butlins Skegness Apartments Silver – 40
Coasters Hotel And Apartments Skegness – 40
Coasters Hotel Apartments Skegness – 40
Court Royal Holiday Apartments Skegness – 40
Glenwood Holiday Apartments Skegness – 40
Avon Apartments Skegness – 30

Personally I’d also target the Butlins relevant keyphrases, looking on Google Reviews for Avon Apartments Skegness has mostly good reviews (most are 5/5), I’d be comparing Avon Apartments to Butlins Apartments via a comparison article.

Why would a holiday maker rent an Avon apartment over a Butlins apartment?

Good service?

This is how you take advantage of your competitors potential customers. Remember, no one ‘owns’ a search phrase, if you want Butlins customers, write some articles targeting Butlins customers and convince them to use your service instead of Butlins.

Continue Reading Local SEO Website Design for Small Businesses