76% of Local Smartphone Searches Visit a Physical Place Within 24 Hours
76% of people who conduct a local search on their smartphone visit a physical place within 24 hours and 28% of those searches result in a purchase.
Think with Google
Google/Purchased Digital Diary, “How Consumers Solve Their Needs in the Moment,” smartphone users=1000, local searchers=634, purchases=1,140, May 2016.
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