The modified image above of the AdSense heatmap shows roughly where you’d find my ONLY AdSense ad unit on websites that during March 2005 (1st to the 31st) were seeing ~14,000 impressions a day, but only made $7.68 a day from AdSense: that’s very low!
You see that steaming pile of poo where very few website users click ads, that’s where my only AdSense ad unit was poorly placed on a popular literature website with ~14,000 ad impressions a day!
Classic literature isn’t exactly a high money content niche, but I wasn’t monetising this traffic well at all.
By believing AdSense wasn’t a good way to make money I’d shot myself in the foot, normally I do lots of research (I have a science background), but this one time I did NONE!
I’d assumed AdSense was pointless BEFORE any serious research or testing and my early results confirmed this bad assumption!
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