Yoast SEO Branding + Better Product = SEO Success
A good example is the WordPress SEO relevant search engine rankings for the yoast.com domain, it’s owned by the creator of the Yoast WordPress SEO Plugin, Joost de Valk.
Prior to 2010 there was basically one really popular WordPress SEO Plugin: The “All In One SEO Pack” plugin. Millions of WordPress users used it (today it has over 44 million downloads: 3+ million active installations), then a new kid came on the block called “WordPress SEO by Yoast” (today it has over 88 million downloads: active installations not reported!).
Way back in 2010 from an SEO perspective the two plugins achieved similar things, it was pretty much modify the title tags (title tags have significant SEO value), add meta descriptions (no SEO ranking value per se, but Google uses it like an ad so can increase CTR) and meta keywords tag: Google NEVER used the keywords meta tag, waste of time adding them.
Real SEO experts didn’t use these WordPress plugins because it was easy to add better technical SEO by other means, but non-SEO understanding WordPress users thought they were the best thing since sliced bread: they still do!
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