5+ years ago the Yoast plugin was promoted as “WordPress SEO by Yoast“, for example on the WordPress.org plugin page it was called “WordPress SEO by Yoast”: see the old screenshot above from 2013.
Today Yoast is a well known brand in the WordPress community, Yoast has become synonymous with WordPress SEO Plugin. It’s very impressive, but is it deserved, are the Yoast team (it’s a team of over 50 employees now: they built a business around a plugin with tens of millions of downloads) filled with SEO experts?
If a business hired Yoast as their SEO agency** can they replicate this branding/SEO success for other websites?
I very much doubt it.
Continue Reading How to Check an SEO Consultant is an SEO Expert?