Power of Backlinks and Anchor Text on the WordPress SEO SERP

Power of Backlinks and Anchor Text on the WordPress SEO SERP

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A Google search for WordPress SEO shows how this simple Yoast branding/naming difference (plus the fresher interface) has powered the Yoast site to the top for relevant WordPress SEO SERPs.

The top result is the WordPress.org plugin page for the Yoast plugin, next two results are from the yoast.com domain.

The All In One SEO Pack WordPress page and the developers site aren’t even in the top 20 for this SERP.

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