As I start writing this article it’s a Saturday night/Sunday morning (roughly 3:30am GMT time) and I was about to complete an online order with the DIY store B&Q and I find B&Q have actually taken their site offline to do a PLANNED update!!!

WOW, WOW, WOW!!!

I have about £300 worth of kitchen products in my B&Q basket (new kitchen work surface, sink, taps and a kitchen cabinet: time to update the kitchen) and I can’t complete the order!

B and Q We'll be Back Soon Notice

B and Q We’ll be Back Soon Notice

This is dumb from both a marketing and SEO perspective.

SEO wise Google will index this notice for every webpage they index while the site is down for maintenance: this could damage SERPs.

Marketing wise this is an amateur move, what sort of multi-million pound business takes a website offline to do an upgrade. Upgrades should be seamless, barely noticeable, NOT take a site out of action so customers can’t complete orders!!!

I’m not an expert on DIY, but I’d assume B&Q would get a lot of traffic on a weekend, so this is not the best time for their site to be unavailable. I’m totally shocked a business as big as B&Q (2015-16 revenue of £3.8 billion and employ 25,000 staff) would have a webmaster(s) this stupid.

WOW

David Law

David Law
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: Freelance SEO Consultant with 15+ years Search Engine Marketing experience...

Website - SEO Gold