As I start writing this article it’s a Saturday night/Sunday morning (roughly 3:30am GMT time) and I was about to complete an online order with the DIY store B&Q and I find B&Q have actually taken their site offline to do a PLANNED update!!!


I have about £300 worth of kitchen products in my B&Q basket (new kitchen work surface, sink, taps and a kitchen cabinet: time to update the kitchen) and I can’t complete the order!

SEO Marketing Mistake!

B and Q We'll be Back Soon Notice

B and Q We’ll be Back Soon Notice

This is dumb from both a brand marketing and SEO perspective.

SEO wise Google will index this notice for every webpage they index while the site is down for maintenance: this could damage SERPs.

Marketing wise this is an amateur move, what sort of multi-million pound business takes a website offline to do an upgrade. Upgrades should be seamless, barely noticeable, NOT take a site out of action so customers can’t complete orders!!!

Good Luck Hiring Skilled Marketing Professionals with SEO Qualifications

Good Luck Hiring Skilled Marketing Professionals with SEO Qualifications

I’m not an expert on DIY, but I’d assume B&Q would get a lot of traffic on a weekend, so this is not the best time for their site to be unavailable. I’m totally shocked a business as big as B&Q (2015-16 revenue of £3.8 billion and employ 25,000 staff) would have a webmaster(s) this stupid.


Update: the B&Q domain was like this for days, even when it went live it was only partially functional! They must have lost tens of thousands of £s in lost sales!

David Law

David Law : Technical SEO Expert with 20 years Online Business, SEO, Search Engine Marketing and Social Media Marketing experience... Creator of multiple WordPress SEO Themes and SEO Plugins. Interests: wildlife, walking, environmental issues, politics, economics, journalism, consumer rights.

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