I watch The Profit hosted by multimillionaire entrepreneur Marcus Lemonis and just over a year ago I wrote a few website SEO reviews related to The Profit and Marcus Lemonis.
I SEO reviewed two websites from The Profit and the Marcus Lemonis website, there was a LOT of SEO mistakes to work with, if you want to learn about SEO they are well worth a read.
The Profit SEO Reviews
Guerilla Marketing Idea
I wrote the SEO review articles for several reasons.
- Reviewing websites makes for good SEO tutorials to teach others SEO, I enjoy passing on SEO knowledge to others.
- Keeps me in practice looking for SEO issues with websites.
- With these three reviews I was testing (for the first time) a guerilla marketing idea to see if I could get the attention of a potential major SEO client like Marcus Lemonis.
The main reason was to get noticed by a potential new SEO client, could a freelance SEO consultant gain the attention of the owner of a multi-billion dollar empire?
Camping World Holdings, Inc. Full Year 2018 Results
- Revenue increased 12.0% to $4.8 billion;
- Gross profit increased 9.8% to $1.4 billion;
Longtail SERPs with NO Traffic & NO Competition are NOT Impressive SEO
Gaining Google SERPs (Search Engine Results Pages) like “Marcus Lemonis Website SEO Review”, “NYC Bagel Deli Website SEO Review”, “Montiel Activewear Website SEO Review” & derivatives like “Marcus Lemonis Website Review”, “NYC Bagel Deli Website Review”, “Montiel Activewear Website Review” isn’t particularly difficult, there’s not much competition because there’s not much traffic in that type of search.
Very easy longtail SERP like “Marcus Lemonis Website SEO Review” with no competition and very little traffic looks great, but it’s NOT impressive SEO wise.
To gain potential benefit from these types of SEO review articles they need to be seen by the specific businesses or possibly similar businesses who might be interested in hiring the services of an SEO consultant.
Marcus Lemonis for example is highly unlikely to be looking for articles reviewing the SEO of his website on Google, but he does have a Twitter account and will be actively tracking various hashtags related to his business interests, hashtags like #TheProfit.
I can work with that, I’m not just an SEO expert, social media marketing (especially Twitter) is an area of marketing I understand. I own multiple Twitter accounts, here’s a sample:
OK, so I have three review articles Marcus Lemonis (or one of his competitors) might be interested in which could land me a lucrative SEO client. That’s not a lot to work with, so when I create a new article I try to not only maximise SEO traffic (Google traffic), but also social media traffic opportunities (especially Twitter).
I created roughly 30 Tweets associated with images to the three review articles which where then added to my Twitter Tweet schedule to promote the articles overtime. Now we’ve moved from three possible opportunities for potential contact on Twitter to thirty opportunities.
Note: I opted to NOT go for the hard sell, I didn’t associate his Twitter account @marcuslemonis with any of the Tweets. Had I done that he’d have quickly noticed the Tweets, but they’d have been OTT SPAMMY and if someone did that to one of my Twitter accounts I’d block them!
Now my SEO/marketing Tweet schedule (I have multiple Twitter schedules running from a PHP script and database I built for different Twitter accounts) currently has around 1,400 Tweets. Since I avoid SPAMMING Twitter (would get my accounts banned) a particular Tweet can take a while (over a month) to be Tweeted. It’s not 1,400 purely promotional SEO Tweets trying to land SEO clients, there’s hundreds of SEO/marketing quote Tweets including hundreds of SEO tips I’ve pulled from my SEO articles over the years. I’ll probably pull a few snippets of text from this article and turn them into scheduled Tweets.
A Few Example SEO Quote Tweets of Mine
Moving from http to https can have a negative impact on SEO rankings in the short-term. There's no way around this, but if you don't move to https you could lose rankings due to that anyway: https is a Google ranking factor. #SEO #Quotes – David Law
— David Cameron Law (@DavidLaw) September 9, 2019
For the record it's never a good idea to have multiple webpages with identical title tags, Google even warns of this issue under your Google Search Console (Google Webmaster Tools) account. Don't do that. #SEO #Quotes – David Law
— David Cameron Law (@DavidLaw) September 10, 2019
— David Cameron Law (@DavidLaw) September 10, 2019
All the images added to this article have “Tweet Now” links, click them and you can see what some of the more promotional scheduled Tweets look like.
Example Tweet to Promote an Article
If you check the Twitter hastag #TheProfit you will find my Tweets scattered amongst the Tweets from Marcus Lemonis and others.
Over the past year or so those articles have been Tweeted (via the 30ish Tweets) dozens of times and with so many Tweets the owners of the websites would have to be avoiding Twitter to not eventually see them. It’s a very slow soft sell Guerilla marketing technique, every time they check #TheProfit hashtag on Twitter there’s a chance they see one of my Tweets.
It’s a little like TV ads which keep cropping up, before you know it when you think about tinned baked beans it’s Heinz baked beans, want a high quality vacuum cleaner, it’s a Dyson.
It’s my first time trying this guerilla Twitter marketing technique and it finally got a little nibble from a huge shark, Marcus Lemonis.
Marcus Lemonis Notices a Tweet
One of the scheduled Tweets posted on August 29th 2019.
— SEO Gold Services (@SEOGoldUK) August 26, 2019
Was finally noticed by Marcus Lemonis on September 2nd, he followed my main SEO Gold Twitter business account and made the Tweet below.
Would be happy to see what you could do
— Marcus Lemonis (@marcuslemonis) September 2, 2019
Since it’s been over a year since I wrote the Marcus Lemonis Website SEO Review and I review a LOT of websites (many just for practice), I followed back, reread the three SEO reviews as a reminder and replied.
I'd love the opportunity to work on the SEO of your business sites, there's lots to fix which could have a significant impact on traffic and sales.
— SEO Gold Services (@SEOGoldUK) September 3, 2019
Also sent a Twitter Direct Message (DM) with basic contact details and a couple of new SEO issues with the Marcus Lemonis website and the Camping World website.
In my perfect fantasy world the very busy Marcus Lemonis with over half a million Twitter followers and presumably a completely swamped Twitter Notifications and Direct Message pages, would have dropped everything and had been eagerly waiting on Twitter just for my reply, but alas no quick reply or contact.
I gave it a few days and still no reply and I could see the Twitter Direct Message hadn’t been read (not marked seen), so sent another DM. Gave it another 24hrs and the Twitter DMs hadn’t been read: still haven’t been read one week after the initial Tweet.
Looks like Twitter DMs are unlikely to get Marcus’s attention, so used the contact form on the Marcus Lemonis website a couple of days ago and since I’d been doing some basic SEO research on the Camping World website listed a serious SEO mistake.
Also made a follow up Tweet yesterday.
For example Google can't fully index & rank https://t.co/K26IBrxPn9
Have you seen a big drop in traffic?
— SEO Gold Services (@SEOGoldUK) September 10, 2019
So far no more nibbles or real bites.
To date I’ve been working on a soft sell approach. I could go OTT, make multiple Tweets etc…, but I don’t normally go hard sell/SPAMMY.
I know how good I am at what I do, but I don’t feel comfortable ramming it down people’s throats! I’m confident enough in my abilities that if I were offered two options to work full-time on the Camping World sites SEO-
- 1. $200,000+ a year plus benefits…
- 2. US minimum wage (about $15,000) for a year and a bonus based on the traffic increase above the previous years traffic increase.
I’m so confident I can increase traffic on a site like Camping World, I’d take option 2, just so long as the real boss (my wife) would let me!
Marcus Lemonis is a potential career altering SEO client, looking at the Camping World site alone could easily be a full-time SEO job for years to come.
I’m interested to know what others in marketing would have done differently and would do next to turn a little nibble into a big bite?