I’m sure you’ve heard the term correlation does not necessarily mean causation when researching SEO.
For example Amazon pays a lot of money on TV ads to increase brand awareness and Amazon ranks high for many Google search phrases. It could be argued there’s a correlation between TV ads and high Google rankings. No serious SEO consultant would argue TV ads causes high Google rankings!
There’s no cause-and-effect relationship between TV ads and high Google rankings, at least not directly.
Always remember this when reading a webmasters or an SEO consultants explanation why a webpage ranks high or not, humans have evolved to make links between things and we get it wrong quite often.
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