Ask yourself, would a real person see your backlinks anchor text profile as natural?
Imagine a human being or a super advanced AI could instantaneously look at every link to a webpage and finds 99% of them uses the exact same anchor text or just a few very close derivatives, it’s going to suggest either the webmaster of the site added the links or they’ve been added automatically by software etc…
WordPress for example automatically adds links to all the content we add from various widgets and the categories archives: on most sites the automated links anchor text will usually be identical (no variation).
That’s OK, Google understands how content management systems like WordPress works and won’t downgrade (or not rank) a site because of automated links from category archives and navigation widgets.
Continue Reading Google Hummingbird Algorithm and Anchor Text