Before identifying your brand voice you must identify your customers. Interviewing customers taking into account different products/services you offer can provide valuable insight to develop your brand in the right direction.
- Who are your customers?
- How old are they?
- Where are they from?
- How did they find you?
- Why do they trust your brand? (Do they trust your brand???)
Look for common answers you can turn into or add to your unique brand voice, but do not make the mistake of overwhelming your brands core message with too much ‘white noise’.
Keep it simple, keep it consistent.
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