Find your distinctive brand voice: brainstorm with your staff what keywords & phrases best describe your brand message?
Fast, Environmentally Friendly, Competitive
Expand on these keywords.
Fast : The product works faster than competing products.
Environmentally Friendly : The product is more environmentally friendly vs competing products.
Competitive : You sell the product at a competitive price.
When you’ve found your brand voice ensure consistency across your entire business platform, all members of staff should be aware of what your brand message is.
Continue Reading Finding Your Brand Voice