SEO Correlation Does NOT Imply SEO Causation
There’s a strong correlation highly ranked webpages have a lot of Facebook Likes.
Should we conclude Facebook Likes are a Google SEO ranking factor?
Or is it more likely highly ranked webpages are seen by more people who Like the webpages on Facebook?
Finding an SEO correlation does not mean you found the SEO cause, sometimes a correlation is coincidence or can be easily explained by other SEO factors.
I’m afraid many SEO’s will look at a websites SERPs and draw conclusions with little if any supporting evidence.
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