DPOM Digital Marketing Agency Skegness Review

DPOM Digital Marketing Agency Skegness Review

The first digital marketing agency listed within the Google Maps local results for Skegness is DPOM Digital Marketing Agency: https://www.dpom.co.uk/.

DP Online Marketing Ltd is a Skegness based digital marketing agency with a Nottingham office, DPOM offer Pay Per Click Advertising, Paid Social, Social Media, Search Engine Optimisation, Digital Marketing Audit, Conversion Rate Optimisation, E-Mail Marketing, and Data Analysis…

Since DP Online Marketing Ltd have a Skegness office they are a local Skegness business so do show up in the Skegness Local Google Map listings. DPOM are also ranked number 9 for the Google local organic Digital Marketing Agency search.

The Google Lighthouse screenshot is for DP Online Marketing Ltds homepage, see the live Lighthouse results at: https://googlechrome.github.io/lighthouse/viewer/?psiurl=https%3A%2F%2Fwww.dpom.co.uk%2F&strategy=mobile&category=performance&category=accessibility&category=best-practices&category=seo&category=pwa&utm_source=lh-chrome-ext

DPOM Homepage Time to Interactive: 28.4 seconds

The mobile SEO performance results are terrible for a marketing agency offering SEO services. SEO performance is about loading speed, how fast a website loads for it’s users and page speed has been a Google ranking factor for years. There’s no excuse in 2020 for a digital marketing agency or SEO agency to have a slow loading website!

Time to Interactive 28.4 seconds means a visitor to the DPOM Digital Marketing Agency homepage on a mobile device has to wait almost 30 seconds! To put that into perspective, in 30 seconds you could load the SEO Gold homepage 15 times, yes FIFTEEN times!

As a fellow SEO consultant I know how much work goes in to tweaking a webserver to support fast loading websites. I run SEO Gold on a cheap Godaddy VPS (cost less than $20 a month) with dozens of other domains I own, I’ve spent many hours working on server settings and my SEO Gold sites Lighthouse Performance results are awesome.

At the end of January 2020 I’ll be upgrading to a better server, it will take at least a week to migrate my sites over and setup all the server settings etc… I have on the current VPS server. That’s the price of a fast website.

Digital marketing agencies have no excuse for such poor speed results.

There’s some evidence of basic caching and minification, probably a WordPress plugin which combines CSS files etc…, but it’s poorly implemented.

There doesn’t appear to be any more performance improving techniques used.

I can all but guarantee DP Online Marketing do NOT have a technical SEO expert on staff, someone who can dig into the websites PHP code to modify plugins and themes for better performance and SEO.

Viewing HTML source of the homepage has no less than 4 pointless “generator” meta tags about what version of WordPress is installed and what plugins are installed: this is WordPress plugin developers advertising their plugins to people like me who view source to see what’s happening under the hood.

<meta name="generator" content="WordPress 5.3.2"/>
<meta name="generator" content="Powered by LayerSlider 6.6.5 - Multi-Purpose, Responsive, Parallax, Mobile-Friendly Slider Plugin for WordPress."/>
<meta name="generator" content="Powered by WPBakery Page Builder - drag and drop page builder for WordPress."/>
<meta name="generator" content="Powered by Slider Revolution 5.4.8.1 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface."/>

A skilled WordPress SEO expert strips these out of their code, check this sites HTML code, you won’t find a single generator meta tag. If an SEO expert can’t strip these meta tags out of their code, they don’t have the PHP skills to speed optimize a WordPress theme etc…

The above also indicates why the DPOM Lighthouse Performance results are so poor. They have TWO slider plugins installed and a drag and drop WordPress page builder.

Slider plugins and drag and drop page builders tend to be resource hogs, they tend to be poorly built (in speed terms) WordPress plugins which rely heavily on Jquery which is a bloated Javascript library.

I had a quick browse through the DPOM website and I didn’t see any evidence of image sliders in use, they might have TWO slider plugins installed which they aren’t actually using!

A little advice to ALL WordPress users, if you install a WordPress plugin, but decide not to use it, DEACTIVATE and DELETE the plugin. Every plugin you install costs server resources, if I’m right DPOM don’t actually use sliders, they have loads of Javascript libraries installed which they aren’t using feature wise.

It’s also cyber security best practice to delete all unused WordPress plugins and all but one default WordPress theme that’s not used. If your site has say 5 unused plugins and 3 unused themes, that’s 8 folders with potentially vulnerable code you don’t NEED. Hackers look for vulnerable plugins on WordPress sites and the plugin doesn’t have to be active for a hacker to use them to compromise your website!

Continue Reading Digital Marketing Agency