Large Numbers of Google Indexed Error Pages is an SEO Fail

Large Numbers of Google Indexed Error Pages is an SEO Fail

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If we take a long sentence of text from a webpage like “Your local dealership may not have what you are looking for” (that’s text from the Camping World RV sales site custom 404 error page) and add it to the end of a Google site: search (including “speech marks”) we find most indexed pages with that exact phrase of text.

site:https://rv.campingworld.com "Your local dealership may not have what you are looking for"

There are over 7,000 404 error pages indexed in Google from the Camping World RV sales sub-domain! Even if Camping World had sold 7,000 RVs which had a sales page indexed in Google, there shouldn’t be this many still indexed.

Let’s ignore the SEO implications of all those broken links and 404 error pages for a moment, visitors from Google will likely leave the site after NOT finding a relevant RV on the entry page to the Camping World website!

What would you do if you had searched on Google for a Winnebago Sunstar 31BE or Thor Freedom Elite for your long earned retirement and the first result you checked out on Camping World was an error page and there wasn’t even a similar alternative suggested!

That’s a serious concern, it’s Camping World brand damaging, something has gone badly wrong with the basic setup of this website!

Continue Reading Camping World RV Sales SEO Review