Buying backlinks, text links, text link ads or whatever you want to call them (buying links) is a touchy subject in the SEO community and Google considers it black hat SEO: buying links for SEO gain is gaming Google.
The white hat SEO consultants think it’s a black hat SEO technique and frown on it’s use and the black hat SEO experts know if done correctly (AKA don’t get caught by Google :-)) buying text link ads can help a websites performance long term.
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