From an SEO perspective page speed and performance is very important and on the Astra Theme sales site they make a bold claim, but is it valid?
Unparalleled Performance: Every single line of code in Astra is profiled for fast performing websites. We have numbers to prove that.
- Less than 50 KB: Astra is feather light. It needs less than 50 KB of resources whereas most of the other WordPress themes require at least 300 KBs.
- Just 0.5 seconds!: With default WordPress data, Astra loads in less than a half second. It is built for speed and fully optimized for performance.
If this is true that’s a good start, I’ve spent days converting WordPress features to NOT use jQuery because of how bloated jQuery is and how jQuery impacts a websites performance!
Being light weight is also important, again spent many an hour converting image based theme features to use CSS instead of images: for example some WordPress themes generate corners via images, for performance reasons it’s better to use CSS strling.
Page speed is VERY important, we should be aiming for super fast, every second wasted to load a website = customers lost!
The Astra theme sales site runs under WordPress and they are using their Astra theme, which means we can run speed tests directly on https://wpastra.com/ to see how fast it is.
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