Google and other search engines weight their Search Engine Results Pages (SERPs) ** towards the anchor text of links to a page.
The “Search Engine Results Pages (SERPs)” link above (marked with **) includes an alt text SEO test.
View HTML source of this webpage and search Google for what is in the alt=”SERP#Test##”.
Search Google for “SERP#Test##”, but replace the 3 #s with 3 zs to confirm the SEO test and you will find “No results containing all your search terms were found.” confirming Google does NOT count alt text added to text links: valid test between June 2014 and October 2018.
Image above is a screenshot of the Google SERP with the code of the incorrectly formatted link.
Shows adding an alt=”text here” attribute to a text link is invalid code, which is why Google ignores it for search engine ranking purposes.
However, Google does use correctly formatted alt text that’s associated with images as a ranking factor.
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