Incorrect Use of Alt Text SEO Test

Incorrect Use of Alt Text SEO Test

Google and other search engines weight their Search Engine Results Pages (SERPs) ** towards the anchor text of links to a page.

The “Search Engine Results Pages (SERPs)” link above (marked with **) includes an alt text SEO test.

View HTML source of this webpage and search Google for what is in the alt=”SERP#Test##”.

Search Google for “SERP#Test##”, but replace the 3 #s with 3 zs to confirm the SEO test and you will find “No results containing all your search terms were found.” confirming Google does NOT count alt text added to text links: valid test between June 2014 and October 2018.

Image above is a screenshot of the Google SERP with the code of the incorrectly formatted link.

Shows adding an alt=”text here” attribute to a text link is invalid code, which is why Google ignores it for search engine ranking purposes.

However, Google does use correctly formatted alt text that’s associated with images as a ranking factor.

Continue Reading Anchor Text SEO