The Anchor Text SEO Tutorial was updated January 2020 to […]
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So if I write an article and someone asks for anchor text, they actually want a word eg Home insurance highlighted/linked, that is the anchor text? The link will then be the long piece of html that they give me?
When I read this article, it seems like you want that one shud not use Title/Alt tag. Is it?
But your “Alt Attribute Text Test of Non-Linked Images” IS linked, so how is this a valid test of a non-linked image?
The reason for my keenness on this test is that your article is the only one that I have come across that suggests image alt text is (currently) relevant in web search (updated Feb 2012). Back in Dec 2007 Google documented the importance of the alt attribute with relevance to image-search, but makes no suggestion that this is a metric used directly in the standard web search.
Other articles I have read state that the image alt text is not used directly in SEO because of its tendency (in the past) to be used for spamming/keyword stuffing and is therefore unreliable – although this has a detrimental effect on usability/accessibility.
(I state “directly in SEO” since good alt text improves usability/accessibility so could have an indirect affect on SEO.)
Aside: Please show a publish/updated date for the article and comments. In an ever changing world this is an important nugget of information to determine whether it is still relevant or not. I have read through all the comments. Almost to the end (4 comments above this one) Aaron gives a date of November 2009 – this is almost 3 1/2 years ago, which makes me wonder (after spending a not inconsiderable time reading the article and comments) the relevancy of other statements on this page?
Interesting article, thanks. – Andrew
Alt Attribute Text Test of Non-Linked Images - PROBLEM
Well that’s embarrassing managed to mess up my own alt text SEO test :-)
I have other private SEO tests and can confirm the alt text image test results are still valid. Alt text counts on linked and non-linked images.
I’ve updated the alt text SEO test, have kept the one I made a mistake on as a LINKED alt text SEO test and added a new non-linked alt text SEO test. Give it a week or two (August 2012 at the latest) and the new test will be indexed.
Also updated the anchor text SEO article to include new Google Panda relevant SEO information.
You have a valid point on the dates of comments, I’ve kept the date off the main articles because I do keep them up to date.
Valid SEO Tests
Google has respidered this page and the results are in, alt text of non-linked images are ranked. Alt text of linked images are ranked, added screenshots of the results.
Thanks for the quick response and a great result all round! And the dates on the comments are a bonus (I only realised after posting a comment that I had in fact read the comments in reverse order)! Hhhmmm, comments in reverse order – better for SEO no doubt! ;)
I am still unsure if Google considered the ‘Title’ attribute.
And what is the different between the ‘Title’ and ‘alt’ attribute?
If I use the ‘Title’ attribute for a link, what do I put in it?
The title attribute (title=”Hoverover Tooltip of Links”) that you will find as part of a text link is IGNORED by Google.
Since the title attribute is ignored by Google SEO wise doesn’t matter what you add to it, Google ignores it.
Generally you’d use the title attribute as a place to add hoverover tips for usability reasons like a little more info what the link is to. This is also true for alt text of images except alt text is important SEO wise so also consider the SEO value.
SEO Anatomy of a Text Link
The alt text (alt=”This is Like Anchor Text for Images and Hoverover Text”) is used as a ranking factor.
For non-linked images it’s like a text version of the image.
If you have a picture of a Foot and add alt text Foot, Google will rank the image and the page the image is on for Foot SERPs.
If you have a picture of a Foot and add alt text Hand, Google will rank the image and the page the image is on for Hand SERPs.
For linked images the alt text is both the text to describe the image and the anchor text for the link. Like anchor text of links the alt text of linked images is used as a ranking factor for the page the link is on and the link is linked to. It’s important SEO wise.
SEO Tutorial Title Attribute SEO Value
I have been looking for an extensive article on anchor text and seo.
I am glad i have found this.
I think with all of the updates (and im sure many more to come) it is becoming difficult to place anchor texts correctly but i think the more natural we keep it hte better :)
hey…when i searched “how to anchor text a keyword” i couldnt find any site showing the real and short anchor texting method unless all of them simply tried to explain what is anchor texting….thanks a lot bro……
Thanks for these great SEO tutorial articles! They are very helpful!
Excellent article, thank you. Quick question: Does the anchor text count as normal text to the page it is one AND also carry “link juice” to the destination page?
For example, if a home page has a hyperlink with anchor text “SEO Professional” then will that content impact both the home page and the page it links to?
The anchor text of a link has SEO value to the web page the link is on, so yes.
In my SEO experience the anchor text is considered more important SEO wise than standard body text, so if you can link to similar niche content with relevant anchor text it will help both the webpage being linked to and the webpage linked from.
You can read my WordPress SEO anchor text article for more details.
The above link will help the webpages it’s linking to for SERPs like “WordPress SEO anchor text” and it will help this webpage (one you are reading now) for SERPs like “WordPress SEO anchor text”.
Note how I didn’t limit the anchor text only to the targeted SERPs (not just “WordPress SEO anchor text”), I added some not so important text as well, this makes the link more natural which is very important to Google Hummingbird SEO. It’s why it’s so difficult to automate internal linking well, it’s easy to automate linking with a short keyphrase like:
Anchor Text or WordPress Anchor Text
But automatically internal linking from semantically relevant text without always using the same keyphrase is difficult.
Take the first sentence of this comment, I’ve manually added a link with anchor text anchor text of a link has SEO value which is a good internal link, it’s natural anchor text covering a relevant keyphrase with some natural text. Achieving this via a WordPress SEO plugin or service is difficult!
SEO Value of Natural Language Anchor Text