Link Anchor Text

Link Anchor Text

Anchor text is the text part of a text link, screenshot above shows how much link anchor text there is just at the top of the home page of this site.

Majority of links on a website will have anchor text and anchor text is a Google ranking factor.

A links anchor text SEO wise has always been important to Google, many years ago it could be argued the anchor text of incoming links from high PageRank webpages was pretty much off-page SEO in a nutshell.

In 2020 a links anchor text has less SEO value, but it is still VERY important, so don’t over look anchor text just because many uninformed SEO experts and webmasters are arguing it’s no longer important.

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