By removing variables during SEO testing is makes the analyses of the results so mush easier. For example if the anchor text was for actual real SERPs with traffic, not obscure phrases no one will ever search for. We’d be competing against webpages which are targeting those phrases. If the internal anchor text SEO test was a link with anchor text “Hire a Freelance SEO Expert” there’s already over 6,700 webpages indexed for the exact match Google search.
As you can see from the screenshot above, not only are there 6,700 exact match results for “Hire a Freelance SEO Expert”, but there’s also four Google AdWords ads before the organic search results (businesses are willing to pay for the traffic) and the first two organic results are already for this domain (including this page Freelance SEO Expert) BEFORE adding an SEO test link.
It’s almost impossible to test SEO ranking factors like anchor text with real money SERPs, you have to use obscure phrases so it’s clear WHY you see what you see. There’s no ambiguity in my two anchor text SEO tests, the results are clear because the test is simple and limits the number of variables.
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