I’d not updated my AdSense earnings since 2011 and WOW I’ve seen a serious drop in AdSense revenue over the past few years.
My Google AdSense earnings are listed near the bottom of this article.
At the time of creating this article (2011) and when updated it (2014) my AdSense income had peaked in 2010 with annual AdSense income almost $26,000, there was a big decline between 2011 and 2014 to just under $8,000 from Google AdSense for 2013!
December 2019 update: I no longer track my AdSense revenue online (too busy), that being said AdSense income is back up, though earning from AdSense is not as easy as it was back in 2010 and I never passed my 2010 revenue.
So what went wrong between 2010 and 2014?
AdSense Earnings Down
Main problem has been my health problems, had my spine fused early 2009 and though my lower spine is more stable since the operation (which had a long 18+ month recovery period) I’ve developed more health issues that pretty much took me out of action (work wise) for significant parts of 2011, 2012 and 2013.
Used to regularly work 12+ hour days, 7 days a week, I’m a burn the candle at both ends and in the middle sort of person :-)
Websites are awesome for making money online with AdSense, but they require maintenance, Google SEO moves on and if you don’t keep your websites up to date they drop in Google rankings and earn less, for example not built new backlinks for years!
Add to this the time I was able to work I tended to put into developing the Stallion Theme culminating in Stallion Responsive (which is awesome for both SEO and AdSense) and it’s not surprising the drop in AdSense income: some of my IMPORTANT sites haven’t had an update in ~5 years!
From a me making money online perspective this was/is a HUGE mistake, by late 2013 I’d adapted to some of my health problems and was back to working longer hours and put pretty much all my time into WordPress SEO theme development which makes no money: spent around 6 months researching (getting back up to date with Google SEO wise: Hummingbird SEO is interesting stuff) and creating the code behind Stallion Responsive: you don’t make money researching SEO and coding a premium theme.
Stallion Responsive was released in February 2014 and since then (about 3 months) have been building the Stallion site even though I know selling premium WordPress themes doesn’t make a lot of money. I’m an idiot!
From a making money from websites perspective this again could be another big mistake, the WordPress SEO theme niche isn’t that big (it’s not a high traffic niche**) and competitive SEO wise for obvious reasons. The time spent developing this site I could have been updating older sites that have the potential to make significantly more money. Did I mention, I’m an idiot!
** According to Google Analytics Keyword Planner the “WordPress SEO Theme” search only generates 320 searches a month!
Have adapted my approach with this site over the old Stallion WordPress SEO v7 site, the old site was literately just a Stallion Theme support site (was online just to support theme users with tutorials etc…), this new site is a more general WordPress, SEO, make money online, affiliate marketing type site so will generate more search engine traffic (few months in already does).
Would make more sense money wise to stop selling premium themes (easier to develop an SEO ad theme just for MY use) and fully concentrate my time on rebuilding my network of sites.
I guess time will tell.
Update December 2019: It was a huge mistake to put so much time into Stallion Responsive, I eventually learned my lesson and stopped selling WordPress SEO themes. It was taking up way too much of my time, as I again make minor updates to this article I’ve just started looking for a full-time SEO job.
SEO has changed so much over the past 18 years (roughly how long I’ve been making money through SEO) and the sort of businesses I can help through SEO consulting is in decline: I used to be able to help small websites make enough ROI from my SEO services I could work with almost anyone. Today costly SEO help really only works for larger websites where relatively modest % increases in traffic result in a large ROI. I hate ripping people off, so to be valuable I need to work for businesses with large websites looking for a full-time SEO expert.
Annual Google AdSense Earnings
2014 AdSense Earnings
Jan 31st 2014 Revenue : £267.14 : $447.35
Feb 28th 2014 Revenue : £228.62 : $382.82
March 31st 2014 Revenue : £251.09 : $420.45
April 30th 2014 Revenue : £253.07 : $423.77
May 31st 2014 Revenue : £284.87 : $477.00
I stopped keeping track after May…
Annual Google AdSense Income 2014 : $
2013 AdSense Earnings
Jan 31st 2013 Revenue : £503.04 : $842.47
Feb 28th 2013 Revenue : £420.96 : $705.00
March 31st 2013 Revenue : £501.04 : $839.13
April 30th 2013 Revenue : £496.45 : $831.45
May 31st 2013 Revenue : £515.17 : $862.80
June 30th 2013 Revenue : £368.26 : $616.72
July 31st 2013 Revenue : £352.22 : $589.86
August 31st 2013 Revenue : £326.42 : $546.65
September 30th 2013 Revenue : £263.12 : $440.64
October 31st 2013 Revenue : £296.23 : $496.08
November 30th 2013 Revenue : £323.79 : $542.23
December 31st 2013 Revenue : £342.45 : $573.48
Annual Google AdSense Income 2013 : $7,886.51
2012 AdSense Earnings
Jan 31st 2012 Revenue : £908.11 : $1,520.85
Feb 28th 2012 Revenue : £857.94 : $1,436.92
March 31st 2012 Revenue : £934.29 : $1,564.85
April 30th 2012 Revenue : £861.27 : $1,442.55
May 31st 2012 Revenue : £622.95 : $1,043.39
June 30th 2012 Revenue : £587.74 : $984.41
July 31st 2012 Revenue : £592.95 : $993.14
August 31st 2012 Revenue : £584.22 : $978.40
September 30th 2012 Revenue : £652.12 : $1,092.12
October 31st 2012 Revenue : £529.36 : $886.49
November 30th 2012 Revenue : £807.33 : $1,352.00
December 31st 2012 Revenue : £575.42 : $963.63
Annual Google AdSense Income 2012 : $14,258.77
2011 AdSense Earnings
Jan 31st 2011 Revenue : £1,312.25 : $2,166.00
Feb 28th 2011 Revenue : £1,325.11 : $2,187.23
March 31st 2011 Revenue : £1,176.33 : $1,941.65
April 30th 2011 Revenue : £1,163.50 : $1,920.38
May 31st 2011 Revenue : £1,692.52 : $2,697.94
June 30th 2011 Revenue : £1,138.04 : $1,813.90
July 31st 2011 Revenue : £882.70 : $1,385.06
August 31st 2011 Revenue : £906.26 : $1,422.15
September 30th 2011 Revenue : £910.08 : $1,407.55
October 31st 2011 Revenue : £873.19 : $1,343.61
November 30th 2011 Revenue : £977.39 : $1,503.94
December 31st 2011 Revenue : £1,030.11 : $1,585.10
Annual Google AdSense Income 2011 : $21,374.51
2010 AdSense Earnings
Jan 31st 2010 Revenue : £698.94 : $1,121.45
Feb 28th 2010 Revenue : £716.89 : $1,150.25
March 31st 2010 Revenue : £1,181.99 : $1,896.45
April 30th 2010 Revenue : £3,387.56 : $5,435.19
May 31st 2010 Revenue : £2,190.95 : $3,515.28
June 30th 2010 Revenue : £618.58 : $992.446
July 31st 2010 Revenue : £750.44 : $1,204.00
August 31st 2010 Revenue : £840.35 : $1,348.25
September 30th 2010 Revenue : £1,044.55 : $1,675.80
October 31st 2010 Revenue : £1,295.46 : $2,078.34
November 30th 2010 Revenue : £1,627.66 : $2,686.44
December 31st 2010 Revenue : £1,638.26 : $2,703.95
Annual Google AdSense Income 2010 : $25,808
2009 AdSense Earnings
Jan 31st 2009 Revenue : $1,336.60
Feb 28th 2009 Revenue : $1,229.57
March 31st 2009 Revenue : $1,256.75
April 30th 2009 Revenue : $1,093.39
May 31st 2009 Revenue : $1,076.01
June 30th 2009 Revenue : $1,024.66
AdSense changed payments to GBP £, using xe.com for conversion (not 100% accurate).
July 31st 2009 Revenue : £731.21 : $1,188.22
August 31st 2009 Revenue : £718.59 : $1,144.25
September 30th 2009 Revenue : £673.07 : $1,041.66
October 31st 2009 Revenue : £742.48 : $1,203.56
November 30th 2009 Revenue : £958.93 : $1,552.46
December 31st 2009 Revenue : £693.14 : $1,084.86
Annual Google AdSense Income 2009 : $14,232
2008 AdSense Earnings
Jan 31st 2008 Revenue : $1,080.94
Feb 29th 2008 Revenue : $904.87
March 31st 2008 Revenue : $1,244.01
April 30th 2008 Revenue : $1,328.54
May 31st 2008 Revenue : $1,125.14
June 30th 2008 Revenue : $1,205.94
July 31st 2008 Revenue : $1,638.25
Aug 31st 2008 Revenue : $1,924.12
Sept 30th 2008 Revenue : $1,321.53
Oct 30th 2008 Revenue : $1,186.94
Nov 30th 2008 Revenue : $1,277.21
Dec 31st 2008 Revenue : $1,316.19
Annual Google AdSense Income 2008 : $15,554
Old AdSense Earnings Proof
Below is a screenshot of the AdSense report.csv file for older earnings 2004 (when I created an AdSense account) to end of 2007.
2005 and 2006 was a good AdSense year, I miss the good old days when Google was rubbish at finding and penalizing thin affiliate sites: a lot of that early income was from Amazon thin affiliate stores.
BTW If you want to keep an AdSense account for years (had mine
10 years: update 16 years) never click your own AdSense ads, you might get away with it for a few months, even a year, but not for a decade and just look at the tens of thousands of dollars I’d have missed out on had I resorted to and got caught for AdSense fraud.