The Camping World RV sales site has a standard navigation structure where categories of RVs are loaded in sets of 20 RVs per page.
From an SEO perspective these types of product category pages should be indexed for a main sales SERP. This product category is New or Used Class C Motorhomes For Sale at Camping World.
The current pages title tag is “New or Used Class C Motorhomes For Sale – Camping World RV Sales” is OK from an SEO perspective, however with so many RVs (thousands) I’d consider splitting the pages in two, one for new the other used.
One set targeting:
“New Class C Motorhomes – Camping World RV Sales”
The other
“Used Class C Motorhomes – Camping World RV Sales”
This doubles the sites product categories, doubling the possible ways for a visitor to find the site via a product category.
With so many RVs this could be further split for even more entry points from a Google search.
I haven’t done enough SEO research to set my suggestions in stone, if I were working on this website full-time I can imagine I’d spend a LOT of time optimising the site navigation structure to target thousands of SERPs. There’s a LOT of untapped Google traffic potential here.
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